Start the Week
Start the week with a positive sales action, like setting up calls for Tuesday. No prospect wants to hear from you Monday morning, so it is better to set the stage for a good call later in the week, than make calls just for the sake of doing something.
In sales you have to focus on the positive and allow the quality of the positive to outweigh the quantity of the negative.
Businesses fail because of fear. Fear of what to do, what not to do, how to do it and how to stop it. This fear leads to paralysis. The only way to break the boom/bust cycle that every business experiences is to embrace your fear and tackle it head on.
Know your customer, understand what they want, then learn how to deliver it to them.
Excuses
Excuses are what shitty sales people use when they can’t do their job…make sure they have no excuses.
Web Sales?
Can a website get you new business? They do for our clients. One client got a 40 location HVAC contact…all because they are easy to find on the web.
While not the goal of what he does, doing good like this is great for the soul and the bottom line. Direct involvement.
A fine man.
One Company
Develop a marketing campaign to target one customer. Hit all aspects of their organization. Is it worth it?
Coors’ new value proposition is all about being cold…though I think they have little control over the temperature at which their product is served.
A tough execution. QR codes are getting more popular and are very economical to execute, though they still need to be done right. Thanks to http://www.facebook.com/PrintMediaCentr for bringing this one up!
